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Our Story


Makeup has been around forever and today there are tons of products to choose from—and that's a bad thing. There are too many techniques and too many products, many costing way too much. We started Simply Makeup because we wanted to share our favorite affordable makeup with our friends the only way we know how: by keeping it simple.

Instead of choosing from dozens of different brands and products, we’ve kept our collection short and sweet by hand-selecting only the best performing products that give you the best bang for your buck. And unlike buying inexpensive makeup at a drugstore, where you can’t learn anything about the product or how to use it, we provide step-by-step instructions on how to achieve the best looks as well as honest reviews from makeup professionals and fellow everyday makeup users.

We hope you’ll join us in our mission to help women everywhere enjoy quality, affordable makeup!